How Harvey Keitel's Winston Wolfe was almost offed by Direct Line before first campaign
thedrum.com
How Harvey Keitel's Winston Wolfe was almost offed by Direct Line before first campaign
For the last four years, Direct Line’s advertising has been fronted by Harvey Keitel’s gangster and fixer Winston Wolfe – a character he brought to life in Quentin Tarantino’s Oscar-winning masterpiece Pulp Fiction back in 1994. But it can now be revealed that the campaign was almost killed off before it even began.
Nov 20, 2019
Direct Line Insurance Ads
TV.Ads on Instagram: "Only Ladder, the bold U.S. life insurance brand, could pull off an ad this darkly hilarious! In the film, a happy husband goes about his day — but his family? Let’s just say they’re a little too excited about his life insurance policy. 😬 With the tagline “Life insurance so good, they’re gonna want you dead,” the ad flips the usual emotional tone of insurance commercials into wicked comedy — even including a cheeky legal line: “Intentionally killing a policyholder will void
1:00
TV.Ads on Instagram: "Only Ladder, the bold U.S. life insurance brand, could pull off an ad this darkly hilarious! In the film, a happy husband goes about his day — but his family? Let’s just say they’re a little too excited about his life insurance policy. 😬 With the tagline “Life insurance so good, they’re gonna want you dead,” the ad flips the usual emotional tone of insurance commercials into wicked comedy — even including a cheeky legal line: “Intentionally killing a policyholder will void
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