Sales and marketing - HBR - Harvard Business Review
6 days ago · Find new ideas and classic advice for global leaders from the world's best business and management experts.
Companies Are Using AI to Make Faster Decisions in Sales and …
Jun 6, 2025 · In today’s dynamic business environment, decision-making in sales and marketing is shifting from reflective to reflexive, leveraging real-time data and AI to enable immediate, …
What Salespeople Need from Leaders—at Each Stage of Their …
Apr 24, 2025 · Leading a high-performing sales team requires a personalized talent management approach. Salespeople’s needs evolve throughout their careers, and while sales managers …
A Great Sales Pitch Hinges on the Right Story
May 21, 2024 · When you’re working in sales, you need to master the art of persuasion and that involves being able to tell a compelling story that explains why your product or service will …
How Sales Teams Can Use Gen AI to Discover What Clients Need
Feb 13, 2025 · In the face of decreasing access to buyers, sales organizations often increase the volume of their sales outreach, hoping that more times at bat will result in more hits. While this …
A New Way to Compensate Sales Teams - Harvard Business Review
Mar 15, 2024 · Managing sales teams has never been easy. It involves dealing with independent personalities, frequent turnover, training challenges, and disappointing pipelines. New layers …
5 Gen AI Myths Holding Sales and Marketing Teams Back
Feb 21, 2025 · He teaches sales management and strategy in the MBA and executive education programs, and has worked with organizations worldwide to develop effective sales …
Sales team management - HBR
Oct 22, 2025 · Find new ideas and classic advice for global leaders from the world's best business and management experts.
How Successful Sales Teams Are Embracing Agentic AI
Sep 15, 2025 · Agentic AI is revolutionizing sales by enabling autonomous personal agents to work alongside human sales reps, identifying, nurturing, and closing deals across channels. …
When Sales Incentives Backfire - Harvard Business Review
Mar 18, 2025 · A conversation with researchers Tim Gardner and Colin Wong on how salespeople game the system.