Based on Zenith’s original Defy sports watch from 1969, the Defy Chronograph USM features all the hallmarks typical of a ...

Le Locle, December 2, 2025 – One of the brand’s most striking creations, the Chroma editions embody ZENITH’s technical mastery and daring avant-garde spirit, seamlessly combining high-frequency ...

After staying out of the dive watch game for decades, Zenith is doubling down on its gorgeous 1960s reissue with an upgraded case and flashier look. In 2024, Zenith dusted off its dive watch ...

Watch brands and retailers are increasingly creating limited editions in small numbers that are geared directly to collectors or collector groups, often in collaboration with them. Zenith’s new ...

Lightning strikes a third time as the worlds of contemporary and street art and high watchmaking collide once again. Earlier today, Zenith and Felipe Pantone unveiled their third collaboration. And ...

I have never asked Zenith CEO Julien Tornare about his view on what François-Henry Bennahmias has achieved during ten years at the top of Audemars Piguet, but I get the impression the he is an acolyte ...

Zenith is a brand that I feel often does not get as much attention as it deserves. The Le Locle-based watchmaker has formidable technical expertise, particularly with its El Primero movements. Zenith ...

Audemars Piguet, Richard Mille and Hublot are among the makers mining connections with performers for the social media boost and appeal to young consumers. By Victoria Gomelsky In 2022, when Mark ...

When Julien Tornare took over as CEO of Zenith in 2017 after 17 years with Vacheron Constantin, the brand was struggling with an identity crisis. Since being acquired by LVMH in 1999, a string of ...

Box set is an extension of Zenith’s experimentation with eye-popping colour, which was first seen with the Defy 21 Ultraviolet in 2020. Zenith is tapping into the increasingly influential millennial ...