How to use multiple MMMs to make better paid media decisions

Compare MMM outputs to expose hidden assumptions, surface uncertainty, and identify which budget decisions need further ...
Pew Research Center

No Easy Fix for Bogus Respondents in Online Opt-In Polls

This study was designed to measure the impact of bogus respondents on opt-in surveys. It also compares three methods for identifying and removing bogus respondents: 1) the use of trap questions, ...
Politico

Data centers’ ‘oh s--t’ moment

The intensifying late-summer backlash against data centers is inspiring panic among some corners of the tech sector — amid fears that the industry is mishandling a political crisis that will stretch ...
Wispolitics.com

Tom Still: Not all data center sites are wrong: Wisconsin Rapids is one example

The column below reflects the views of the author, and these opinions are neither endorsed nor supported by WisOpinion.com. WISCONSIN RAPIDS, Wis. – A stroll around the massive downtown site of a ...