The confidence with which digital marketers reported performance was detached from what businesses could actually verify; ...

Ganapathy Viswanathan, Independent Communication Consultant & author writes about AI’s rapid shift from a support tool to the ...

2025 saw brands raise the bar, increasingly expecting independent agencies to operate as senior strategic partners; agencies ...

In 2025, India’s OOH advertising matured, shifting from mere visibility to accountability, resonance and measurable impact ...

IPs and long-running daily soaps continuing to command attention across genres—from family dramas and mythologicals to crime ...

As agency brands, office spaces and staff begin to consolidate, the merger shifts into execution mode. The key question now ...

One of the most widely shared clips from the concert features Tara Sutaria, who performed on stage with Dhillon during his ...

He will also be the Head of Corporate DevelopmentCosmo First, with business interests across multiple domains including films ...

According to the channel, viewers can ask for discussions on topics that they think deserve more in-depth reporting ...

Quick commerce company Zepto has reportedly filed for an initial public offering (IPO) to raise Rs 11,000 crore. The IPO has ...

The mandate includes planning, production & execution of in-stadium entertainment experiences, VR Game, light & sound show ...

Along with offline expansion, marketing spends for the category rose this year driven by creator partnerships, retail ...