The confidence with which digital marketers reported performance was detached from what businesses could actually verify; ...

Ganapathy Viswanathan, Independent Communication Consultant & author writes about AI’s rapid shift from a support tool to the ...

2025 saw brands raise the bar, increasingly expecting independent agencies to operate as senior strategic partners; agencies ...

In 2025, India’s OOH advertising matured, shifting from mere visibility to accountability, resonance and measurable impact ...