Every few years, someone declares that public relations is dead. They point to shrinking newsrooms, influencer noise, ...

Natural diamonds continue to evolve with changing design sensibilities, embracing modern forms and expressions while ...

Across categories and platforms, the year’s standout campaigns trusted audiences, tapped lived behaviour, and let cultural ...

From ParentVerse, RedBus, ITC, GM Modular to Godrej Vikhroli Cucina, this year’s festive campaigns span family dynamics, ...

From global awards to brave work, Indian independent ad agencies are grateful that for the opportunity to come out of the ...

The Indian mobile gaming market is seeing a definitive shift in gamer behaviour, moving from simple hyper-casual consumption toward deeper, hybrid-monetised experiences. The Indian gaming market, ...

The centre of gravity has shifted from browsing to dialogue. From ‘Here’s everything we think you should know’ to ‘Let’s ...

Analytics explains how person-based marketing confronts duplication, blind spots and false scale, turning identity resolution ...

For the past two years, the advertising industry has been intoxicated by two things: the raw reach of the creator economy and ...

In returning to television, Shark Tank India is not abandoning digital logic. It is acknowledging that in a fragmented media ...

In 2026, the real shift in media will not be about platforms, channels or formats, but how attention is engineered and ...

What we call 'media fragmentation' is simply reality catching up with an industry that prefers linear planning templates.