At the recent Sounding Out, which was organised by Radiocentre Ireland, Lumen’s Mike Follett presented new evidence that ...

This shift, Dadwal believes, is forcing marketers to think beyond performance alone. “In certain companies, data might lead ...

Consider this your go-to guide for getting to grips with all things lighting, from our experts to your home ...

Are you looking for an extra-bright outdoor light for home security? Here are the numbers on the light bulb box that you should pay attention to.

UNITED STATES—Shopping for lighting used to be all about watts. Today, most fixtures and bulbs are LED, and the more important number on the box is lumens. Lumens tell you how much light you actually ...

(1) Other broadband subscribers are customers that primarily subscribe to lower speed copper-based broadband services marketed under the CenturyLink brand. (2) Mass Markets broadband subscribers are ...

Lumens measure a light bulb’s brightness, while watts measure the energy it consumes. With older incandescent bulbs, higher wattage also meant higher brightness. However, with modern, energy-efficient ...

Growing up, my dad always made sure we had a flashlight at home. “You’ll need this in case an emergency happens,” he’d say. And with an extra level of caution ...

We may earn revenue from the products available on this page and participate in affiliate programs. Learn More › While changing light bulbs may be an easy job, finding the right one to screw into a ...

Integral Ad Science (IAS) on Monday announced a partnership with Snap and Lumen Research to launch Snap Attention Measurement, a tool that brings social attention metrics, not just viewability, to ...

For Heineken, viewability just doesn’t go far enough in proving the real value of an ad. So the alcoholic beverage brand conducted its first experiment with attention metrics.

We may receive a commission on purchases made from links. Most of us may carry a smartphone that comes with a built-in flashlight, but besides being expensive and easy to lose, these devices usually ...