The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with ...

Lego is aiming to add a new dimension of fun with its interactive Smart Play system.

I think Lego might be really onto something with its tech-equipped Smart Play Smart Brick sets, but is it the future of Lego ...

Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...

There may be plenty of Harry Potter LEGO sets already, but the release cadence is not slowing down one bit in 2026. A big new ...

Now, Lego is bringing the culmination of this technology and play features to a galaxy far, far away with its new Smart Play system. Unveiled at CES 2026, I had a chance to see exactly how Lego is ...

The new Star Wars sets, which incorporate Smart tech, might be cool — but fans are not abiding by the rising costs of basic ...

Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive ...

Benson also confirmed that the new initiative contains no artificial intelligence at all, as well as no camera.

LEGO is introducing a new way to make its upcoming sets more interactive than ever before: Smart Play. The system uses Smart ...