LONDON — ITV, Blighty’s biggest commercial web, has bagged the highly sought after slot on the fast-growing U.K. digital terrestrial platform, Freeview, following a multi-million pound bidding war.

Despite the general fall in advertising revenues, ITV toppers predicted Thursday that ad revs at the commercial web would rise 3% in the first six months of 2005. That reps a fall from last year’s 4.7 ...