Premium Japanese skin care brand SK-II has topped marketing intelligence platform Kolr’s inaugural Brand Aura Index, beating ...

After a year emphasising social-first content and creator effectiveness, we assess the key trends for influencer and social ...

Ismael El Qudsi is Co-founder and CEO of SocialPubli, an award-winning influencer marketing platform with 500,000+ opt-in influencers. What if there were one thing you could do to make consumers much ...

A POPULAR influencer has tragically died in a horror high-speed smash as the alleged drink-driver fled the scene unharmed.

His young life was filled with violence and escalated to the point where he held a butcher’s knife against a fellow student’s ...

Sensationalist travel vlogger Kurt Caz was caught using AI to doctor a thumbnail to look like immigrants are taking over ...

MY wife’s pals think I should be named, shamed and hung out to dry because of what I’ve done to her – and part of me thinks ...

While AI casts an uncertain shadow and mega-influencers still command much of the MENA market, there is an undeniable shift ...

Older viewers are driving a boom in the popularity of influencer-made content, with the trend set to inspire more ...

More influencers are nabbing book deals. Why the publishing industry is signing BookTok creators like Luke Bateman, Haley ...

BioAge is a measure of how old your body truly is, based on the health of your cells and tissues. It’s now considered a ...

Influencers and content creators may be seen as a young person’s game but older viewers are not immune to their charm, according to new research from Ampere Analysis. Ampere found that more than half ...