PASADENA, Calif.—A new survey of marketers has found that advertisers view CTV advertising is the most effective digital channel in their media mix and that 23.6% plan to increase their spending on ...

PASADENA, Calif.—Connected TV (CTV) ad platform tvScientific has launched the Performance TV Academy, an online course for digital advertisers wanting to learn the best strategies and tactics for ...

NEW YORK—New data from Vivvix shows that connected TV advertising passed an important milestone in June, with the total CTV ad spend reaching $1 billion in a month for the first time. The ad ...

“A Full-Funnel Approach to CTV Marketing 2024,” looks at developing effective CTV campaigns When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. PALO ...

NEW YORK—BrightLine, a provider of interactive, and shoppable CTV ads, and the ad tech platform TripleLift have announced that they have planning to offer premium interactive CTV ad inventory through ...

PrsmX by Mobavenue is designed for today’s reality to help brands plan and execute campaigns that account for how attention ...

CTV is digital and real-time and it’s designed for both brand awareness and performance marketing, where yield and outcomes can be optimized When you purchase through links on our site, we may earn an ...

NEW YORK—As more ad dollars shift to streaming and connected TV, a new study from DoubleVerify is also reporting alarming increases in CTV ad fraud, with a 69% increase in bot fraud during 2022. The ...

SAN FRANCISCO—Consumer data platform provider Hightouch has announced a new solution it said will streamline and accelerate connected TV (CTV) advertising. This unified offering allows advertisers to ...

DoubleVerify Taps Into IMDb for Insights on Streaming Content Roku, DoubleVerify Report Substantial Drop in Falsified Ad Impressions Broadcasters See More Potential in Programmatic Advertising Since ...

PALO ALTO, Calif.--(BUSINESS WIRE)--AppLovin Corporation (NASDAQ: APP) (“AppLovin”), a leading marketing platform, is bringing performance-based buying to connected TV (CTV) within its powerful mobile ...