Consumers don’t experience media in silos. They might stream a live game on their TV, scroll social feeds during halftime and research products on their mobile device later that night. For advertisers ...

Connected TV (CTV) advertising has reached an inflection point. The widespread adoption of CTV devices has fundamentally transformed the way brands connect with their audiences. But the most ...

Roku continues to lead the connected TV device market, with a 37% share globally and 37% share of the U.S. market in Q2 2025 according to Pixalate. The data in the study is notable because it ...

Television advertising has undergone a remarkable transformation in recent years, with connected TV (CTV) emerging as a powerful channel for marketers seeking the impact of traditional television with ...

Connected TV continues to see rapid growth projections -- seemingly versus other popular digital media platforms, according to eMarketer. This year CTV will see a 7.7% rise in media time spent per day ...

We’ve all heard the promise: CTV is the future. It’s the great equalizer, blending digital targeting with the storytelling power of TV. That vision is authentic and compelling, but turning it into ...

Amazon’s revenue generated from advertising rose 22% year over year to $15.7 billion in Q2 2025, per an earnings statement. The revenue figure beat Wall Street expectations. Executives highlighted ...

The connected TV ad market is undergoing a chaotic period of maturation as the landscape transforms While The Trade Desk seeks to bring more transparency to the space with its Ventura OS, other ...

Amazon and Roku are uniting to give brands what they position as unmatched CTV scale in the U.S. The partnership between two companies that have long been rivals in the hardware arena focuses on ...

NEW YORK—In a landmark agreement to overtake the burgeoning connected TV (CTV) advertising market, Amazon Ads and Roku today announced a new integration that gives advertisers access to the largest ...

NEW YORK--(BUSINESS WIRE)--Today, Amazon Ads and Roku, Inc. (NASDAQ: ROKU) announced a new integration that gives advertisers access to the largest authenticated CTV footprint in the U.S. exclusively ...