MARKETING-INTERACTIVE is an online publication of Lighthouse Independent Media.

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.

UPDATE: Axe Brand has since explained in a Facebook post today that the ad placement "was not intentional by [the] company but a very unfortunate coincidence". It added that the ad was arranged and ...

Julie's Biscuits has refreshed its brand logo more than 35 years after it was founded in 1984, giving it a younger look. Director Tzy Horng Sai said in its corporate identity guide that it was time ...

Following the launch of its beloved Milo van sachets earlier this month, Milo Singapore has launched exclusive plushies inspired by local food favourites, in line with the brand's 75th anniversary in ...

The creative industry is at a pivotal moment. As 2026 approaches, agencies and brands face unprecedented opportunities and challenges from rapid technological advances, shifting audience expectations, ...

Publicis Groupe’s long game in data, AI and creator economy integrations is paying off, said Amrita Randhawa, CEO for Singapore and Southeast Asia, as she outlined how the region is shaping the ...

Shopee has tapped South Korean girl group BLACKPINK as its first-ever regional brand ambassador, as part of its partnership with YG Group in Southeast Asia and Taiwan.This is in line with the launch ...

Kimberly-Clark Corporation, the parent company behind Kleenex and Huggies, has unveiled plans to acquire consumer health firm Kenvue in a cash-and-stock deal valued at about US$48.7 billion. The deal, ...

Canadian financial services company Sun Life Financial has appointed David Broom (pictured) as Asia chief client experience and marketing officer. He is responsible for leading the development of the ...

A logo isn’t just a design - it’s a brand’s signature, memory trigger and promise wrapped into one symbol. Starting August this year, Pizza Hut has quietly begun rolling out a refreshed logo across ...

Standard Chartered has rolled out the second phase of its “Now’s your time for wealth” campaign, putting its chief investment office (CIO) at the centre of its regional wealth narrative. The latest ...