WPP will handle creative and production for all brands except Neutrogena, while Publicis will manage media, influencer, ...

While Google used to abstain from using AI-generated content, new advancements in AI tools have been too compelling for the ...

Actionable guidance for agency professionals navigating layoffs, from first‑48‑hour steps and severance negotiation to smart ...

Chatbot opportunities have advanced thanks to the rise of generative AI, but so have the risks that brands could encounter.

Tylenol maker Kenvue has selected Publicis Groupe and WPP as the winners of its global creative and media agency review.

Convenience stores are improving their offerings in a bid to be more competitive with fast-food and grocery chains.

Purpose marketing expert Thomas Kolster grades efforts from Corona, Škoda, Instagram, Tiffany and other brands, pulling out ...

Rotten Tomatoes says that if you’re “searching for your next holiday movie,” you should consult its app to figure out “what ...

Inside the convenience store marketing wars—food is new battleground as chains shift ad approach Convenience stores are ...

The agency partnered with Kling on a vastly improved yule log video and developed a stop-motion holiday short.

Convenience stores are improving their offerings in a bid to be more competitive with fast-food and grocery chains.

This week, Agency Brief has the exclusive on Tombras’ new C-suite appointment, plus the 4As’ new report outlining what ...