I grew up reading Aesop’s Fables. One of them comes to mind when thinking about the power of words—”The Tongues.” In this fable, Aesop served tongues as the best and worst foods at one of Xanthus’ ...

As our world becomes more visually oriented, high-quality photos have become the most important marketing tool to attract buyers in real estate. Beautiful photos not only create intrigue, but they ...

Does your real estate property description have blurb appeal? In other words, does it grab the prospective home buyer's attention from the headline and keep them interested all the way to the final ...

Have you ever taken a great photo only to realize later that there’s a random person in the background, an object that doesn’t belong or something you simply don’t want in it? Real estate agents now ...

PropertyBox, which enhances photos using AI, has targeted becoming the first all-in-one AI property marketing assistant for estate agents. The proptech company has launched two products: ...

“Just listed, a wonderfully maintained home in a great location with exquisite mountain views ...” The power of visual imagery in well-crafted descriptions is of immense value when marketing a home ...

Choosing to market your own property can save you vast amounts of money when it comes to selling your home. But while professional agents spend their days perfecting the art of an alluring property ...