PASADENA, Calif.—Connected TV (CTV) ad platform tvScientific has launched the Performance TV Academy, an online course for digital advertisers wanting to learn the best strategies and tactics for ...

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Maria Mryasova, director of product at DCMN. The number of cord-cutters has never been ...

Second only to AI in terms of hype, the rush to dominate data aggregation fuels new deals When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. The ...

Connected TV may be online advertising’s go-to golden child – when the industry isn’t busy fawning over that other shiny object, retail media. Insider predicts this year will mark the first time US ...

We’ve never had more choice at our fingertips when it comes to watching digital video. But while we spend hours binging popular shows, too often we also face low-quality, repetitive and poorly timed ...

Digital out-of-home is in the limelight, thanks in part to T-Mobile’s planned acquisition of out-of-home SSP Vistar Media, announced last week. This deal is a “great moment” for DOOH to present itself ...

Connected TV isn’t always the superhero. Sometimes, it’s the sidekick. On Wednesday, AppLovin-owned mobile measurement platform Adjust launched a product called CTV AdVision that attributes ...

And, if it is, what does the age of “TV 2.0” mean for advertisers? Harry Menear takes a look a the CTV streaming landscape, and the dangers of simply reinventing what went before... There’s a ...

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Matt Sattel, VP of global brand partnerships at OpenX. Brands today often look at CTV ...

The decline of traditional TV viewing is showing no signs of slowing down: a predicted 46.6 million households are set to move exclusively to streaming by 2024. Advertisers that don’t want to get left ...

It needs to be said: Television is under-monetized. Brand advertisers dominate traditional television, driving about $60 to $70 billion in revenue. The performance advertising sector, with its ...

The Trade Desk TTD is focused on boosting its Connected TV (“CTV”) business by capitalizing on the shift from linear to programmatic CTV. TTD had earlier referred to CTV as the “kingpin of the open ...