Adobe today announced the launch of a new analytics solution for product teams at its Adobe Summit conference in Las Vegas. Dubbed Adobe Product Analytics (because Adobe doesn’t mess around with its ...

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Big data is big business. About 53 percent of companies in 2017 said they’ve adopted some form of data analytics, and the industry’s forecast to hit $103 billion by 2027 (up from $49 billion in 2018).

Stamford, Conn.-based Gartner recently released its second annual Magic Quadrant for Digital Marketing Analytics, naming SAS, Adobe and Google as Leaders. Yet the small number of vendors also ...