Popular style guides such as Strunk and White’s 1918 classic The Elements of Style and the original 1906 Chicago Manual of Style were published before the advent of computers or e-mail. As such, their ...
The early style guides came in the form of manuscripts and books, mainly out of academia and journalism. They were made for print, in print. Left, Associated Press, 1998. Right, University of Chicago, ...
As someone who’s deeply immersed in the world of search engine-optimized (SEO) content writing, I hear these statements quite a bit. What I find is that there seems to be a gap between the ...
Jim VandeHei, Mike Allen, and Roy Schwartz have failed to translate the power of the successful rhetorical style pioneered in their political website, Axios, into a book. Smart Brevity, as its title ...
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