Jerry Cao is a content strategist at UXPin — a wireframing and prototyping app with built-in usability testing — where he develops in-app and online content for the wireframing and prototyping ...

Jerry Cao is a content strategist at UXPin — a wireframing and prototyping app with built-in usability testing — where he develops in-app and online content for the wireframing and prototyping ...

The woman, a test subject, sits at a computer listening to a set of scripted instructions. “Tell me what you think, not what I want you to think. “You can leave at any time. “I’m here to learn about ...

Chances are we’ve all encountered websites that may be informational but wouldn't be described as easy to navigate or even pleasing to journey through. Built with the business in mind, the site is ...

The obvious difference between business-to-business and consumer websites is the immediacy of conversion. B2B sales cycles are usually much longer, and often incorporate live salespeople and multiple ...

Usability testing is an invaluable research method that involves observing representative users interacting with your product to assess how easy or difficult it is to use. The key benefits of this ...

At the recent Rich Web Experiences conference, Adobe platform evangelist Kevin Hoyt gave a keynote address on Defining Rich Web Experiences. His core message was that sites providing a rich Web ...

What is the value of a website that looks amazing but at the end of the day it does not attract, convince, convert and delight the end user? The answer is probably nothing! The internet is getting ...