J.Crew's immersive virtual store features six shoppable rooms and a Boathouse with interactive content highlighting the brand's heritage. Across the retail landscape, more stores are being built with ...

Virtual try-on fashion and AR shopping are transforming the way people buy clothes online, solving fit issues and creating a ...

In reality, Arthur Coleman Jr. is in a training room at a Greenwood Walmart with plenty of elbow room and a pair of Oculus Rift goggles strapped to his face. But in virtual reality, the Walmart ...

The next item you try on at the mall might be a virtual reality headset. No longer relegated to video gamers, VR is coming to amusement parks, movie theaters and classrooms. But the technology ...

Technological innovation used to land squarely in the realm of Silicon Valley startups — a dream investment made possible only by the bold, the risky, the disruptors. For retailers, that perception is ...

As retailers integrate these digital tools, consumers stand at the threshold of a retail renaissance. Brands should offer both tech-driven adventures and personalized shopping journeys. For a long ...

Beauty brand L’Occitane en Provence debuted its third virtual store on Thursday in celebration of Ramadan, according to a press release emailed to Retail Dive. The virtual store mimics a Middle ...

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Entrepreneurs are betting on the future of the metaverse and cannabis industries. In the last decade, developments in government legislation have led to the legalization or decriminalization of ...

Virtual Reality (VR) is a hot topic in retail at the moment. The technology was the darling of the International CES in Las Vegas this January and Samsung recently made news not with the hardware, but ...

Virginia Business virtually sat down with Kate Stottlemyer, owner of Tweed, a small, family-owned brick-and-mortar boutique located in Henrico County’s busy Short Pump area, to get a feel for how ...