I’ve watched as the UX industry has spent years developing rigorous, value-adding processes to help companies create experiences, products, and services that have shaped or enhanced our lives. At the ...

More often than not, it feels like UX research is under-appreciated and under-resourced in tech companies. Despite being a valuable activity, there is an overarching feeling that research can also be ...

User experience is changing as AI improves design and research, leading to smoother, more engaging interactions that create trust and connection. Both user experience (UX) and artificial intelligence ...

When you spend your days studying how people use products, your intuition around such things gets pretty well-honed. You start to see patterns and themes. You reach a point where you can identify a ...

NUREMBERG, Germany--(BUSINESS WIRE)--GfK, one of the leading market research companies in the world, today announced the acquisition of User Centric, Inc, with effect from October 1 st. The company is ...

With the rising popularity of user-centered design and UX research, it's crucial now more than ever to have usability testing tools to help evaluate and improve your digital products' UX. There are ...

When tasked with creating products that provide meaningful and relevant experiences to users, UX designers must consider usability and function, as well as design and branding. And the only way to ...

Forbes contributors publish independent expert analyses and insights. I write about the intersection of psychology and technology. Skeptics of user experience research often point to the following ...