United Parcel Service Inc. said Tuesday that after a year of research, it is updating its familiar shield logo for the first time in more than 40 years. The new logo "reflects the significant ...

ATLANTA (CBS.MW) -- UPS is untying the bow that has identified United Parcel Service trucks since 1961 and replacing it with a three-dimensional shield that it says reflects the depth of its current ...

UPS this week unveiled a new look that includes the first redesign in more than 40 years of the company's "shield" logo. The company will continue to use the color brown for its operations, but the ...