Developed by Eric Berne in the 1950s, transactional analysis is a theory about personality and communication. At the center of transactional analysis lies face-to-face communications and three ego ...

Bill Carper is senior director of global marketing for Oracle Corp. During his talk at Ad:Tech 2003 today, he considered tactics and strategies for marketing organizations driven for immediate sales, ...

Communication models are frameworks that explain the process of communication according to various simplified models that make the multifaceted nature of communication tangible and understandable. One ...