What is it about streaks that makes them so compelling? I’m interested in consumer behavior and decision-making. For insight into streaks and their motivating influence, I conducted research, recently ...

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Gamification continues to be a strategy that is used in a variety of areas to motivate people toward a behavior. One of the powerful tools in this arsenal is keeping track of streaks of behavior. For ...

Before tonight's Prime Video doubleheader, let's dive into scoring streaks for LeBron James and Shai Gilgeous-Alexander. Brian Martin, for NBA.com On Thursday night in Toronto, something happened that ...

I’ve seen a lot written about how to start a habit, but very little about how to end one gracefully. If you recently ended a streak (or are considering it), you might be feeling lost, disappointed, or ...

Traders in the financial markets often struggle to capture the opportune moment to buy or sell. Markets are inherently unpredictable and can swing rapidly in unexpected directions. Consequently, ...