A new model to measure and analyze corporate strategic meetings management program development and implementation is being constructed by the NBTA Foundation and meetings technology supplier StarCite, ...

Having a clearly defined strategic roadmap is the foundation to brand management success. Brands are defined by customer experiences. But delivering a positive brand experience over time, and across ...

The co-chairs of ACT-IAC's FITARA Implementation Project unveil its first tool for agency IT leaders. The IT Management Maturity Model can help agencies assess their maturity in five critical ...

Our final discussion in this brand management series looks at impact: the ability to measure how digital assets can influence brand success. “Results are what you expect, and consequences are what you ...

Sr. Director of Product at Aisera, Jigar brings 15+ years in enterprise AI, GenAI innovation, agentic automation and product-led growth. AI maturity isn’t about deploying AI tools or automating ...

Industry Insights from Thomson Reuters Institute, a part of Thomson Reuters. Who doesn’t want to be successful? To have repeatable and controllable success is the promise of good project management.