From historic river towns to low-key coastal escapes, these South Carolina cities and towns are quietly gaining buzz and are set to be some of the state’s most talked-about destinations in 2026.

May 4-10 marks Travel and Tourism Week, a declaration Gov. Henry McMaster made to help shed light on the Palmetto State’s more than $30 billion industry. But few know that behind the scenes of South ...

CHARLESTON, S.C. (WCIV) — Governor Henry McMaster has declared this week South Carolina Tourism Week. His proclamation aligns with the nationwide celebration of National Travel and Tourism Week, ...

WEST COLUMBIA, S.C. — According to South Carolina Parks, Recreation and Tourism (PRT) Director Duane Parrish, last year was a record year for tourism in the state with a $29B impact. That includes ...

WITH IT. WELL, THIS WEEKEND, AN UPSTATE SUMMIT ON AFRICAN AMERICAN TOURISM IS HIGHLIGHTING WHAT THEY SAY IS AN UNTAPPED SEGMENT OF THE TOURISM MARKET. OUR ISABELLE MARAK SHOWS US WHY BUILDING A ...

COLUMBIA, S.C. (WCSC) - The weather is getting hotter and more humid, Memorial Day Weekend is just around the corner, and schools will be letting out soon. So that means summer tourists will soon be ...

CHARLESTON — South Carolina has joined a lengthy list of nearly 400 tourism companies and organizations throughout the U.S. pleading with Congress to reopen the government as the hospitality industry ...

CHARLESTON, S.C. (WCIV) — The South Carolina African-American Tourism Conference announced its 2024 theme, "Future Horizons: Trends and Innovations in African-American Tourism." The event is scheduled ...

South Carolina's tourism industry, worth around $29 billion, supports one in every ten jobs across the state and generates $1.8 billion in state and local taxes. Natural getaways, from the coastline ...

CHARLESTON, S.C. (WCSC) - The South Carolina African American Tourism Conference is returning to encourage more Black participation in the state’s tourism industry. This weekend’s conference in ...