The couple is going to purchase the house? Or the couple are going to purchase the house? Even after all my years of editing, I can still get tripped up trying to make verbs agree with collective ...

Every year in this column, I give tips for how to avoid the most common writing mistakes in holiday greetings and invitations. And every year, I’m reminded of just how influential I’m not as people ...

Subject-verb agreement means that your verb must be conjugated, or changed, to fit (or agree) with the subject. Subjects can be singular or plural. Think of singular and plural as mathematical ...

I have a new favorite mug. It was given to me by the graduate students in the Joint Program in English and Education (JPEE) and celebrates my advocacy of singular they—with the explanatory footnote. I ...

Google’s John Mueller was asked about why Google ranks different pages for singular and plural versions of keywords. John gave details on why Google’s algorithm treated plural keywords differently ...

Google’s John Mueller discussed why Google showed different results for the singular and plural versions of the same keyword phrase. Many SEOs recommend adding synonyms to content, including the ...