Clean-label has been one of the biggest trends of 2025. While many consumers want functional benefits from food, others are interested in shorter ingredients lists and clarity around nutritional value ...

As part of a nationwide push to remove or reduce processed foods and artificial ingredients from the food supply, Walmart has announced it will remove synthetic dyes and 30 other ingredients from its ...

“Generally, consumers are not really interested in the science. Just looking at the ingredients label, a shorter ingredient label deck resonates very much with consumers, and they attach it to a ...