UW’s quantitative research methods minor prepares students for exciting careers in the world of academia and research. In this program, you’ll not only learn how to conduct high-quality research but ...

Quantitative methods and the courses in which they are taught often present as if they are neutral, value-free and unbiased. However, the history of quantitative methods demonstrates an entanglement ...

Quantitative and qualitative approaches face different challenges and expectations, particularly when it comes to data ...

Business managers and directors used to rely on their experience and instinct to make tough decisions. Increasingly, however, they want to know what the numbers say. In the era of big data, ...

If you are planning a research project, or just curious to learn more about research, you can use this guide to get an overview of some key terms. However, research methods vary hugely across ...

Quantitative business research focuses on quantifying behaviours, opinions, trends, and other variables by collecting and analysing measurable, numerical data. It answers questions related to “how ...

Admittedly, this post is just one more attempt to avoid the inevitable: my last evaluation paper of the semester. In the next 48-hours, I need to create a draft outcome evaluation plan for my ...

The accelerating pace of disruption to business models means brands must be agile enough to make informed decisions within days—or even hours. They can thrive or fail based on their ability to make ...