Whereas quantitative refers to numeric and objective qualities that someone can measure, qualitative refers to subjective qualities that rely on opinion, observation or listening abilities.

The task of forecasting future sales estimates can be a difficult one, even when the forecasters have substantial data from the company's previous sales history to act as a guide. In these instances, ...

This post originally appeared at American Express OpenForum. Whether it's Gap officials determining how many sweaters to stock on their shelves or a local diner making waitstaff decisions, businesses ...

When a company uses more than one forecasting method to come up with predictions of the company's future. Analysts often work together and can use multiple methods to increase accuracy. A company may ...