To make as many sales as possible, you want your business to build brand awareness that causes customers to want your products, and then you make those products as widely available as possible. The ...
Retailers use both push and pull strategies to promote and sell products and services. Retailers also are on both ends of push-and-pull strategies, with manufacturers, wholesalers and distributors ...
Post Blog posts represent the views of CFR fellows and staff and not those of CFR, which takes no institutional positions. This post is co-authored by Sagatom Saha, research associate for energy and U ...