Sales promotion for companies is all about the ways the company markets the product or service it is touting in order to make money. It's often tied to new product launches, explains Inc. magazine.

Successful small businesses employ a variety of marketing techniques designed to drive consumers to their product or service. Savvy owners and managers often attempt to create asymmetric marketing ...

For years, marketing in retail had been exclusively promotional and forced to live mostly within the four walls of a store. Today, brands looking to drive awareness, purchase intent and ultimately ...

Many online marketing trends are just that — trends. They rise, they fade, they die. It’s one of the most frustrating things about marketing. You spend all this money and invest all this time in ...

Opinions expressed by Entrepreneur contributors are their own. Marketers today are faced with the challenge of appealing to active consumer groups that represent four generations spanning from legacy ...

The owner, Philipp Sitter, is known for his King's Biergarten restaurant and associated brands. When Philipp Sitter pondered ways to bring more customers to his restaurant, he looked back at the ...

Joseph Enever is a Research Director covering Marketing Data and Analytics. Enever is focused on how marketing teams can evolve their marketing data and analytics capability, and navigate the key ...