Broadcast networks are finally using the option of last resort in dealing with last season's crushing makegood problem: Giving cash back to advertisers. NBC will hand back $10 million to marketers ...

NBC will broadcast more than 3,600 hours of coverage of the 2008 Beijing Olympics on multiple television networks and the Internet. The bulk of that will come online, the first time live streaming ...

Most Web users who have streamed prime-time shows on NBC.com did so after missing the episode on its original air date, but a large proportion also went online to watch a show a second time. Those are ...

Industry giants in media and entertainment are joining forces to build a network for showing movies and television shows on the Web, creating an Internet alliance of unprecedented reach to protect ...