Microsoft created an ad for the Surface laptop using AI. Microsoft tapped into AI to generate footage, a script, storyboards, and a pitch deck. The team got the ad ready in a month, in less time and ...

Microsoft CEO Satya Nadella continues to push company executives to adopt and adapt to a culture of AI - or leave.

For years, Windows users have complained about “ads” touting Microsoft services, showing up in various places. Now the alarm bells should be seriously ringing: Microsoft has publicly disclosed plans ...

Let’s be honest: the pace of change in PPC is exhausting. Between AI-powered everything, new campaign types rolling out every quarter, and feature removals with no warning, advertisers are being asked ...

Navah Hopkins is joining Microsoft Advertising as its new Ads Liaison. Why we care. Hopkins is a Search Engine Land contributor and long-time SMX speaker. She brings nearly two decades of digital ...