For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...
Firms tend to go through a whole process in order to decide how best to divide up and conquer their market. The STP Process or Segmentation, Targeting, and Positioning process is how firms ...
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Aim and fire! How to identify your target audience
Not everyone will need your products or services. Learn how to pinpoint your target audience to properly identify and market ...
Forbes contributors publish independent expert analyses and insights. Dr. Cheryl Robinson covers areas of leadership, pivoting and careers. Organizations face increasing pressure to execute ...
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Infintech Designs Publishes Case Study Documenting Digital Marketing Campaign for Roofing Contractor
December 08, 2025 – PRESSADVANTAGE – Infintech Designs published a case study that details the results of a digital marketing ...
To learn more about our editorial approach, explore The Direct Message methodology. In the age of hyper-personalization, location-based marketing should be a no-brainer. After all, we carry ...
Today’s data-driven marketing reality is practically unrecognizable compared to the industry landscape of just five years ago. The number of marketplace shifts that have happened in that seemingly ...
PRESSADVANTAGE – netpulse AG, a Swiss digital marketing agency, has implemented advanced artificial intelligence technology ...
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