“Becoming a digital consumer goods company is our ambition,” says Atul Bhardwaj, Chief Digital and Technology Officer of The Lego Group, in a not entirely predictable statement statement — coming from ...

Has Sheldon Cooper met his match? Perhaps the only person more self-obsessed than The Big Bang Theory's resident genius is LEGO Batman! To celebrate the original Man in Black (and yellow) and the ...

Today, 90 years later, the giant privately-held toy company is embarking on an unprecedented investment that will transform the notion of “playing well” to include more electronic versions of fun, ...

Razing something down you’ve so painstakingly created only to remodel it, à la Lego, where ‘wreck’ and ‘repeat’ hold as much significance as ‘build’, is anything but simple, especially for businesses.