Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

Lego on Tuesday announced a new high-tech innovation that aims to change how people interact with its iconic building sets.

This new "SMART Play" platform features more than twenty patented world-firsts and has been developed by the LEGO Group’s ...

Lego has announced a new high-tech innovation that will change the way you interact and play with the classic building sets.

New high-tech bricks and minifigs are arriving this year - starting with some classic ships from Star Wars. But do we really ...

LEGO introduces revolutionary screen-free SMART Play technology at CES 2026, bringing interactive sounds and lights to ...

Lego is aiming to add a new dimension of fun with its interactive Smart Play system.

Many toy companies are exploring hi-tech versions of their games trying to tap into the new tech market to capture the attention of their loyal kids, and of course the money that comes as returns ...