I clearly recall my first trip to Japan. I arrived at Narita Airport after a 15 hour flight, having slept very little because I was so excited to actually get there. It was still rolling through my ...

The curated wonderland of cute and viral merchandise sells Sanrio collectibles, anime figures, plushies of all sizes, ...

LAKEWOOD, Ohio — Kawaii is a Japanese term and aesthetic that refers to childlike and pretty things that make your heart flutter, and doki doki is the Japanese term for that beating heart. Those ...

Alongside "photobomb", one of the new words added to the Collins English dictionary this week was "kawaii". Yet unlike photobomb, selfie or onesie, you're unlikely to know what kawaii means unless you ...

A new exhibition at London’s Somerset House attempts an answer by unpacking the rise and stay of cuteness in contemporary culture. Simply titled, Cute, the exhibition showcases hundreds of plushies, ...

Long before the mayor of Shibuya announced pop star Kyary Pamyu Pamyu as an official ambassador of kawaii culture, Sebastian Masuda, her art director, had been on a mission to spread "kawaii culture" ...

Established in 1990, Sanrio’s now 30-year-old theme park Puroland has led the global kawaii culture scene side by side with its parent company for over decades. In 2019, when their theme park business ...

A new Japanese survey reveals that a cherished American icon has become a common favorite among older women in the Land of ...

With millions of followers, Korean American YouTuber Jenn Im has built her career on selfie-style haul and lookbook videos, founding a clothing line, and speaking publicly about Asian women’s ...

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