The creative is the first from M&C Saatchi since winning the Virgin Holidays account in September 2012; the campaign aims to encourage the audience to leave behind the UK’s drab and uninspiring winter ...
Launching on 18 September, during Downton Abbey, the films are based on real-life situations of Aviva customers who have claimed on their insurance, although portrayed by actors. The 10-second idents ...
ITV's hit drama Downton Abbey has been rebuked by media regulator Ofcom over a series of sponsorship credits for insurance firm Aviva that contained advertising messages. The launch of the second ...