Following in the footsteps of ILM Immersive’s (formerly ILMxLAB) “Vader Immortal” game and the company’s virtual reality experiences “Star Wars: Secret of the Empire” and “Avengers: Damage Control,” ...

Marvel Studios and ILM Immersive today announced a new interactive story coming exclusively to Apple Vision Pro, which is based on the popular Disney+ animated series What If…?. Called What If…? – An ...

Marvel Studios and ILM Immersive say the previously announced “What If…? – An Immersive Story”, the first-ever interactive Disney+ Original story coming exclusively to Apple Vision Pro, will debut May ...

ILMxLAB revealed today that they will be rebranding themselves as they have decided to change the company name to ILM Immersive. The rebrand is part of an initiative to be tied more directly to ...

Lucasfilm‘s immersive storytelling studio Industrial Light & Magic’s ILMxLAB is rebranding its creative studio to ILM Immersive. The move comes as ILM seeks to push state-of-the-art immersive ...

Marvel fans will be invited to enter the MCU as the lead characters in a new mixed-reality app coming exclusively to Apple’s Vision Pro headset. Marvel Studios and ...

In a press release, Marvel revealed that its Disney+ original series will get a new narrative-driven experience on Apple's mixed reality headset. According to ILM Immersive, What If...? - An Immersive ...

Before Disney purchased Lucasfilm, Star Wars creator George Lucas often said that making a live-action series just wasn’t feasible. However, technology has helped change the game for Disney+’s The ...

As a part of the overall branding initiative at Industrial Light & Magic (ILM), ILMxLAB announced that they are rebranding the creative studio to ILM Immersive. Recently releasing Star Wars: Tales ...

AWE USA 2025 is set to include speakers from some of the biggest names in the XR industry, including Oculus & Anduril founder Palmer Luckey, along with Jason Rubin—one of the only remaining early ...