Terra Lycos is preparing to relaunch its HotBot search engine with a print and online campaign from Hill, Holliday, Connors, Cosmopulos. The effort introduces “More search. More engine” as a tagline.
Hotbot, which has made the transfer from a top search engine to a top metasearch in a quite impressive fashion, recently held a contest for its users to create a new look itself. The entries were ...
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