America still drinks, but it drinks differently. In 2026 the U.S. alcohol market shifts to moderation, value, and ...

On average, €1.50 out of every €100 that households spend on goods and services in the EU goes to alcoholic drinks, according to Eurostat. Across countries, the share of alcoholic beverages in ...

Alcohol consumption has fallen steadily since the mid-2000s, with figures from the World Health Organization (WHO) showing a drop of 0.5 litres per capita, since 2010. And with a significant shift in ...

Health-conscious and digital-savvy younger consumers are increasingly interested in non-alcoholic beverages – requiring brands to rethink their innovation, branding and advertising strategies Gen Z ...