A domain name is far more than the address of a website. At its highest level, it can become part of the identity of a ...

The first step in selling a domain name is owning a valuable domain. You might pick up great domain names at less than their market value at an auction, or you may have old domain names that have no ...

A common beginner’s mistake in domain valuation is comparing the asking price to market evidence of value; they are not one and the same.

If you want your business to establish an identity in the virtual world, the domain name can play a crucial role. You can consider the domain name to be a virtual address of your business. As the ...

While there are an infinite number of possible domain names, each can only be used by one person or company. You might wonder why some domain names are worth $2.00 and others $2 million. According to ...

Having a relevant domain name greatly increases the business’s credibility, boosts SEO and makes it super easy for potential customers to find the business. Stop treating your domain like an ...

Imagine you’re at a grocery store and about to head to a dinner party. You’re looking through the wine aisle, trying to find a bottle to take with you. You know a little about wine, and you know your ...

In a tweet a little over a week ago, Christopher Hofman Laursen of the European Domain Centre said, “Domainers don’t understand new gTLDs. Demand for .com relies on scarcity. No one can control the ...

Several weeks ago, Rick Schwartz shared that he would be a guest on an upcoming Planet Money podcast on NPR, where he chatted about domain names. The podcast was released yesterday, and it was one of ...

When starting a business, every dollar counts. So, when you’re asked, “how much are you willing to pay for a domain?” you ...

The online version of the "Nisen Tool", which I have been working on recently, is built using a delivery system called Vercel ...