Dell is walking back recent branding changes with the 'Plus' and 'Premium' monikers, returning the XPS name to its flagship position.
Dell brings back its iconic XPS brand at CES 2026, unveiling lighter, faster, and more sustainable XPS 14 and XPS 16 laptops.
Now, it seems, the company's realized its mistake. At CES 2026, Dell revealed that it's bringing the XPS brand back and ...
Dell is bringing back XPS. A year after ditching its sub-brand in favour of a different naming scheme, the PC giant announced ...