Data and tons of data are found at the core of any organization’s success or failure. Businesses are going with all guns to create a better position in the marketplace by understanding their customer ...

Forbes contributors publish independent expert analyses and insights. David Henkin helps organizations and individuals innovate and grow. Predictive analytics has evolved from a niche discipline into ...

So what's next? What's next is what's next--the ability to forecast where events are heading, then make informed decisions based on that assessment. Predictive analytics, the scientific name for using ...