In B2B organizations, clients increasingly expect a seamless, personalized and efficient experience. An elevated customer experience (CX) is no longer just a “nice-to-have” — it’s essential for ...
Today, Transcom released 2026 CX Trends: Paradoxes Leaders Can’t Ignore, an industry report designed for enterprise customer experience, operations, and digital transformation leaders. The report ...
Forget vanity scores. From real-time insights to account-level health, these companies are proving that smarter CX metrics drive real business impact. Integrated CX data. Technology companies are ...
Paul Davis (00:08): Okay, thank you everybody for coming and attending our breakout session. Today we're going to look at how to optimize the customer experience in the accounts payable side of things ...
As businesses customize their offerings using data, customers are becoming more concerned about the management and security of their personal information. Personalization enhances customer engagement, ...
Featuring Elizabeth Buchanan, President of North America, NielsenIQ, and Alex Clemente, Managing Director at Harvard Business Review Analytic Services Customer experience is everything for B2C ...
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Customer experience: The key to business growth

In today’s competitive market, customer experience (CX) is the defining factor between business success and failure. A great product or service is not enough—customers expect personalized, seamless, ...
Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. We’ve all experienced bad customer service. I tried to resolve a ...
Business leaders often invest heavily in digital customer experience (CX)—optimizing websites, refining service interactions and streamlining operations. However, I find that one of the most powerful ...