KANSAS CITY, MISSOURI - MARCH 5: A general view of the Kansas Jayhawks and Texas Tech Red Raiders running down the court during the third quarter in the first round of the women's Big 12 Championship ...

The best time to bet on a line is when it first opens up at your preferred sportsbook. If you can't make that happen, generally, the earlier you bet on it, the better. By kickoff of that week's games, ...

With the spring conference season heating up, it always reminds me of how great an opportunity it is for vendors to maxamize the attention their conference opening keynotes will generate for them.