Product development is a process that involves several stages, from ideation to launch it also determines the success or failure of a product. One critical step in this process is concept testing.

New web-based tools are democratizing the concept testing process and enabling everyone from brand managers at large CPG companies to start-ups to get rapid feedback on new product concepts, packaging ...

All companies striving to survive and grow in today’s worldwide electronics industry recognize the value of performing design, development, and troubleshooting tests. These tests should be done early ...