If your makeup bag needs a colorful update, there will be no shortage of options in the new year. Brands and retailers have been anticipating the shift, with Ulta adding viral and artist-focused ...

Add Yahoo as a preferred source to see more of our stories on Google. If you're looking to upgrade your makeup looks for 2025, eye makeup is the way to go. Although we're all guilty of skipping the ...

Blue eyeshadow is making a comeback in 2026, and this colorful makeup look brings the trend to life ...

Willow Smith is making a strong case for colorful eye makeup once again. In a series of new Instagram Story selfies, the singer showcased an ethereal beauty look built around vibrant electric blue ...

Express yourself proudly with these bold makeup picks from brands like Saie and Milk Makeup. By Amina Ayoud All products and services featured are independently chosen by editors. However, Billboard ...

When you think of mascara, you're likely imagining the beauty essential in its classic shade of black. Maybe brown. But violet? Electric cobalt? Pink? It may sound intimidating, but using a tube of ...